WEEK 7 LECTURE - PUBLIC MEDIA

Public Media is defined as a media whose mission is to serve or engage a public hence it can be government owned as its main aim is the public.
Examples of Public media companies internationally are: BBC, PBS, NHK(Japan), DR(Denmark)

                                                                                   
                                             
                                                                                 
                                               








Some of the examples of public media in Australia are ABC tv, SBS tv and radio.

The role of the public media is:

• Embedding public service ethos
• Value for licence fee money
• Weighing public value against market impact.

Functions of public media

• Nation building
• Nation heritage
• Nation identity
• National conversations.

Its true to state that there's a difference between public media and commercial media and public media is known for:      

•  Serious in delivering information
• Broadsheet style
• Importance of information over interest
• Boring

Challenges of Public media

• Allegations of biasness / agenda
• Lack of funding
• Lack of sharing opinion with the public.